Creating A Business Plan That Sells

ATS Accounting and Tax helping businesses create viable business plans

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How do you put together a business plan that sells? More than being a benchmark for success and growth, a good business plan must be able to attract potential investors to come in. Acquiring funds for business is not limited to how much the company earned over a span of time. Money could also come from individuals or institutions who are interested in investing in your business project to help it in its expansion. More than any other endeavour, creating a business plan that will get you the money that you need to improve your business.

You’ve prepared yourself for the sales pitch, but before you present anything, potential investors will always look into your business plan first. A well-thought-out and strategic business plan is crucial for achieving success and securing funding from investors. You must make sure that the plan is clear, concise and complete. But how do you get it done right? Here are some tips from ATS Accounting and Tax Edmonton financial advisors to help you create your business plan:

Understanding Your Business Goals

Before diving into the nitty-gritty of your business plan, it’s essential to have a clear understanding of your business goals. Outline the purpose of your venture, define your long-term objectives, and set achievable milestones along the way.

Conducting Market Research

In order to create a business plan that resonates with investors, you need to demonstrate a deep understanding of your target market. Conduct thorough market research to identify your target audience, study your competitors, and assess industry trends. This will help you tailor your offerings to meet customer needs effectively.

Also, conduct a thorough analysis of your competitors to identify their strengths and weaknesses. Use this information to refine your business strategies and find ways to stand out in the market.

Highlight Factors that Make Your Business a Success

The growth of the business is not dependent on one factor alone. In fact, it may be a combination of a number of factors working together. However, it is important that you are able to visualize this for your target investors. When they see that these factors are actually tangible and controllable, they can easily realize what they can expect when they put their money into your business.

This means you should develop a compelling value proposition that sets your business apart from the competition. Clearly articulate the unique value your products or services bring to the market and how they address your customers’ pain points.

Positive Tone About Your Business

Load with a lot of positivity and enthusiasm. The goal is to compel your investors to put their money into your business immediately after reading your business plan. What goals have you set for your company? Include that alongside the mission and vision of the company and a well-defined sales and marketing strategy that outlines how you will reach your target customers. Describe the channels you’ll use to promote your products or services, the pricing strategy you’ll adopt, and the tactics for generating leads and conversions.

Define Potential for Growth

The growth that it has had in the last few years since it started its operation isn’t enough to get investors to sign in. They have to see where their money is going and how far it will grow. Identify your market and let them see for themselves how knowledge of your clientele will help in growing the business. 

Provide detailed financial projections that showcase your business’s potential for profitability and growth. Include cash flow statements, balance sheets, and income projections. Back up your assumptions with solid market research and realistic estimates.

Risk Assessment and Mitigation Plan

No business is without risks, and investors want to know that you’ve considered potential challenges and have a plan to mitigate them. Identify the risks your business might face and explain how you plan to tackle them.

Operational Plan

In this section, elaborate on how your business will function on a day-to-day basis. Define your operational processes, supply chain management, and production methods. This will show investors that you have a well-thought-out plan for executing your business strategies.

Environmental and Social Responsibility

In today’s socially conscious world, investors and consumers appreciate businesses that are environmentally and socially responsible. Outline any sustainable practices or initiatives your business will adopt, such as eco-friendly packaging or community involvement.

Explain Your Business Idea in Simple Terms

Assuming that the investor already knows what the business is about is one of the biggest mistakes that you can do as a business owner. When you present the business plan, make sure you explain the jargons that you used. Make the presentation as simple as possible. Complicating it will not get you the investment that you need.

Get Help From Expert Business Advisors

These tips will help you put together a business plan that will sell. Crafting a business plan that sells requires careful research, strategic thinking, and a deep understanding of your business’s strengths and opportunities. A well-prepared plan will not only attract investors but will also serve as a guiding document for your entrepreneurial journey.

ATS Accounting and Tax Edmonton has teams of financial experts ready to advise you and help you create a winning business plan to achieve your entrepreneurial dreams. Remember, a well-prepared plan can be the key to unlocking growth and profitability.

Book your free 15-minute consultation with ATS Accounting and Tax Edmonton to find out how we can help you grow your business with confidence.

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